INTERNET TECHNOLOGY ALSO KNOW AS DIGITAL TECHNOLOGY.
India is well on its way to becoming a digitally advanced country. Propelled by the falling cost and rising availability of smartphones and high-speed connectivity, India is already home to one of the world’s largest and fastest-growing bases of digital consumers and is digitizing faster than many mature and emerging economies.
At a time of slowed growth and continued volatility, many countries are looking for policies that will stimulate growth and create new jobs. Information communications technology(ICT) is not only one of the fastest-growing industries – directly creating millions of jobs but it is also an important enabler of innovation and development.
In Which Faces INTERNET TECHNOLOGY Effect GDP?
1.Contribution to GDP growth
The doubling of mobile data use caused by the increase in 3G connections boosts GDP per capita growth rate by 0.5% globally. The Internet accounts for 3.4% of overall GDP in some economies. Most of this effect driven by e-commerce – people advertising and selling goods online.
Over 95%businesses have an online presence. The Internet provides them with new ways of reaching out to customers and competing for market share. Over the past few years, social media has established itself as a powerful marketing tool.
3.Direct job creation
The ICT sector is and is expected to remain, one of the largest employers. In the US alone, computer and information technology jobs are expected to grow by 22% up to 2020, creating 758,800 new jobs. In Australia, building and running the new super-fast National Broadband Network will support 25,000 jobs annually.
INTERNET TECHNOLOGY PREDICTION OF INDIA
1. Drastic changes in traditional marketing
The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.
And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can easily found on the internet. People and the marketers are really going gaga over this digital marketing trend.
2. India to remain the fastest-growing internet destination
India’s internet user base has already surpassed the US, and today is the nd largest after China. Globally, the number of internet users is expected to touch 4,170 million by 2020, growing at a CAGR of ~6%, and adding ~960 million in the next five years. However, internet user growth in India expected to be 3x the world average, growing at a CAGR of ~20%. India will add ~400 million users, which is over 40% of incremental internet users worldwide in the next five years.
3. Reaching global markets
Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
In India, many people are doing business whose target audience is the USA only. So anything is possible with social media. many companies from the USA also prefer Indian Digital Marketing Agencies to plan out their social media campaigns.